The job of the market researcher is to understand what it is that makes consumers buy what they buy. You could call them behaviourists of the consumers since they are the ones who know how to sell a product. These people know how to used surveys and focus groups to get insights to what people think of products and new items in ways to find out if certain things will be successful.
This can be a money making job is handled correctly and it is certainly an interesting job. Data is obtained from everything from scanners in the market to online surveys and questionnaires. If you feel you possess the knack for research and data collection and analysis then you can be good at spotting market trends.
This occupation offers fast growth and is used all around the world. If you can grasp culture of markets along with the methods relating to measurements of quality, you can join this job that will allow you to analyse this market information. If you want to understand why some people buy Cheerios and other by Corn Flakes, then marketing research is right up you alley.